As a small business, you don’t have the same budgets as some of your larger competitors and this can make it difficult to compete when it comes to marketing your business. Would you believe us if we told you that you can execute a marketing strategy for as little as $100? Check out these great tips from Entrepreneur, aimed at helping you do just that:
1. Research your market – Cost: $0
Invest some time in identifying your target markets, and the characteristics that describe your ideal buyer types. If you do this, you can focus your marketing efforts and tailor your messages to attract and engage new buyers.
2. Make email your heavy hitter – Cost: $20 to $50
Simply put, email marketing works. Studies show that regardless of industry or organizational size, email marketing produces the highest return on marketing dollars spent.
3. Be strategic with social media – Cost: $40 to $70
Invest in sponsored posts on Facebook and LinkedIn to put your brand, products or services in front of a large target audience. Even a small investment in social media can result in new followers, increased web traffic and brand awareness.
4. Strengthen your team – Cost: $0
There is little to no cost to networking and building business partnerships. Share contacts and work with other small business owners in your community to help build brand awareness and grow your business. By partnering with other local businesses, you can grow faster than when you work alone.
To get more tips, visit www.entrepreneur.com.