In the age of social media and digital marketing, it’s easy for some of the business basics to be overshadowed by shinier, newfangled tactics. However, simple things like signage are still vitally important when it comes to making your brand stand out among all the others.
Here are five important things to consider when it comes to signage.
Signs Outside of Your Business
From people seeing it when passing and recalling it later, to people specifically searching for your business, your sign is your identifier. Whether on your awning or window, it hopefully beckons them in and sets the tone for what they can expect when they walk in your door.
It should be clear and easy to read and make it expressly clear what services or products you offer. Studies show that as many as 76 percent of people say they have entered a business based on its outdoor signage alone. That’s a pretty good case for a good sign right there.
If you have space outside your business, sidewalk signs can be a great way to draw people inside your business. Since they're typically written in chalk, you can change the message up easily. From funny sayings to sale information, it’s an inexpensive way to beckon customers. Bonus: Share images of your funny chalk signs to your social media accounts to enhance engagement with your customers.
Once inside your business, people want to know where to go to get what they need, and signs are the perfect way to provide that information. From a restroom indicator to markers that show where dressing rooms are, a few signs help provide a smooth feel to your operations.
This is the signage that lets your customers know what’s new, what’s hot, what’s on sale. You can have fun with the language and the design, but make sure the message you want to deliver is clear and draws them in so they want to find out more about what you’re offering.
Americans With Disabilities (ADA) Signs
If you provide facilities for people with disabilities — ramps, accessible restrooms, etc. — then make sure you make their location clearly known.
So, be sure to check your signs. Make sure they’re doing their job and working for you, rather than against you and your business.